Now is a good time to start thinking about how best to market your events, ensuring that as many people as possible get to experience the wonders it has to offer.

Regardless of whether you plan to host a tieguanyin tasting at a tatami-floored rooftop bar, a Guatemalan chocolate-making class on a majestic Thames-sailing boat, or an epic fundraiser where you finally get to sell off your least favourite co-worker, we are here to help you market the hell out of your event.

Without further ado, here’s our six toppest of top tips.

Top Tip #1: Personalise the experience

To start off strong, you ought to consider personalising your event based on what you know about your attendees. This allows you to segment your audience and deliver content that speaks directly to their hearts, ensuring they fall in love with your event (and, if you play your cards right, maybe even with you).

Then, you might want to go a step further and consider incorporating AI-powered tools to help send reminders, updates, and event agendas to your attendees. This helps further establish a relationship with them pre-event and ensure that they’re invested in what you have to offer.

Top Tip #2. Embrace influencers

Embracing the work of influencers to help generate excitement around an event is a fantastic way to grow your market and connect, especially if you leverage their talents early on to create some extra buzz.

We will continue to follow the content of these unicorn humans, looking on in awe as influencers continue to influence (and damn are they good at it—I just bought a box of 12 snail-themed door handles, and I don’t even like snails). Choosing to partner with one that aligns with your event message can increase authenticity, reach, and street cred (arguably the most important of them all).

Top Tip #3. Bring in a sustainability focus

Not only is sustainability a trend in the world of events, but it is actually becoming an expectation—and an expectation that attendees, sponsors, and partners are really paying close attention to.

As such, you should make sure to align your event with sustainability goals: for example, offsetting carbon emissions, reducing waste, and catering to an eco-conscious audience that doesn’t want us all to die in a fire bomb inferno of our own making.

Top Tip #4. Consider incorporating AR/VR technology

For those of you that don’t know (and for me who constantly gets the two confused), AR means Augmented Reality whereas VR stands for Virtual Reality.

Basically, these technologies can bring an event to life in a way that traditional marketing falls a tad short on, enhancing the experience by allowing your beloved attendees to virtually explore event spaces, review presentations before they happen, and interact with products.

(Bonus tip: you can use the technology after the event to virtually escape from conversations with your least favourite in-law. You’re welcome.)

Top Tip #5. Plan for post-event engagement

Because the fun doesn’t end when the party does (although as a spoiler, I should say that this may be a different kind of fun to the usual post-party stuff).

In 2025, you should try to pay a little extra attention to post-event engagement—arguably, it’s just as important as the pre-event promotion. You might consider utilising content recaps, thank-you messages, exclusive offers, and post-event surveys (but please make fun surveys, I physically cannot cope with another single survey utterly devoid of pizzazz and whimsy).

With this, you can maintain contact with your audience, build loyalty for future events, and keep the momentum going to make your next one even more epic—if you can even imagine something more incredible.

Top Tip #6. Utilise authentic storytelling

Speaking of building communities (fyi, that’s what the previous point was all about), audiences LOVE authentic content, and if you focus solely on promotional content, you might be missing the mark with some potential attendees.

Instead, you could work on telling stories that resonate with your target audience by sharing real-life success stories, case studies, and testimonials to humanise your event and build trust. You don’t strike me as partially shy, mysterious reader, so what’s stopping you from re-using that personal content from previous attendees?

Additional tippy tips

Furthermore (I have not used that word since my dissertation and it felt so good), you might want to consider:

• Leveraging hybrid experiences, where you can combine the wonders of both real and virtual elements to attract a global audience. For example, last year I attended a tea event where the organisers sent a big box of Japanese tea to my house and quite frankly, I’m still on a high from it. 10/10 marketing, I will forever be loyal to them and scorn all other Japanese tea brands.
• Implementing a content countdown strategy, utilising daily social media posts, teaser videos (my favourite type of video), countdown emails, and some sultry little sneak peaks. Get them frothing at the mouth pre-event, I say.
• Focusing on micro-events because it doesn’t always have to be big to be great (classic example: I went to a series of mini engagement parties this summer, and I finally got to wear all of the cool outfits in my wardrobe. Plus, it was a week of different cake flavours. Iconic). I suggest you tip those toes in the pond of exclusive meet-ups, regional gatherings, and online webinars.

And of course, make sure to select your venue carefully. We’ve got you covered on that front (have a look here)—the rest of the magic comes down to you <3