The Royal Horticultural Halls, London, was chosen by Renault Sport Formula One Team and Destination Management company Wedgewood Britain for the launch of its 2017 challenger, the R.S.17, at a showcase event in front of international media and team partners.

The event was hosted at The Royal Horticultural Halls’ Lindley Hall, which first opened in 1904 and is a regular venue for international car launches and major events, including London Fashion Week.

For the launch, the R.S.17 was safely lifted from a quiet central London backstreet, into the location using the venue’s 3-tonne goods lift. The car was then placed on a rotating stage so that it could be viewed from every angle.

With recently renovated décor, AV systems and lighting, The Lindley Hall is particularly popular as a luxury launch venue due to its expansive, prestigious surrounds, topped by an Edwardian glass vaulted ceiling.

Fergus Wilson, Head of Commercial Operations at The Royal Horticultural Halls said: “The Lindley Hall has a long history of hosting motoring events. Maserati chose us for the launch of their new SUV in 2016 and Coys of Kensington have been hosting classic car auctions here for 30 years, so everyone was at home when it came to revealing the Renault Sport Racing Formula 1.”

The Lindley Hall was the ideal venue for the launch for many reasons. The 13.5m high ceiling provided ample space for the rigging design and the 875 m2 open space was perfect for accommodating all guests, stages, platforms and catering.  En-suite areas were also set up for use as a media centre and interview space.

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