There are many different things that you will need to consider when hosting a charity dinner, with the general goal being attracting guests to first attend, and second donate. In order to do that, you will need to make sure to highlight all of the vital work that your charity does, and not let the dinner overshadow it. It is a fundraising event after all, and so your priority will always be on getting those donations pouring in.
The Venue
It’s best to get your venue organised as
quickly as possible. The more time you have to start on your marketing campaign
for the dinner, the better, and this means knowing the date and the venue. There
are a huge amount of charity dinner venues for hire in London, and so there
will always be one that fits the vision you have. Knowing what you are looking
for – or at least certain aspects of it – before you start searching around is
key, as it will help you to narrow down the options. Depending on how formal
your dinner is going to be will decide of how formal you want the venue. The
same goes for if you are having a theme or not.
The Food
As it’s a dinner event, the food is going
to be one of the most important aspects. Your guests are expecting food that
they will enjoy, and so it’s up to you to provide it. Think carefully about
your menu and don’t forget to consult with others on it. How many courses are
you going to have, and just how fancy are you looking it to be? Make sure that
you have a vegetarian option and that other dietary requirements can be catered
to appropriately.
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Getting the word out about your event is
the key to having a successful fundraiser. Without any people actually turning
up to the dinner and making donations, you’re not going to raise very much for
your charitable cause. Having a good marketing plan in place will help you to
encourage guests to attend.
Indirect Marketing
You should begin your indirect marketing well in advance of any event, starting to target guests by utilising methods such as sending out insightful blogs and newsletters. Keeping them informed about all of the good work that your charity is doing throughout the year means that they are much more likely to read about and be interested in your dinner event, thus bringing in more income potential for the cause.
Direct Marketing
Once you know the basic details of your
dinner event, it’s time to get flyers printed and sent out to your mailing
list. A good, well formatted email is also advised, as there are many people
that are much more likely to read this. It should have a clear call to action
within it, and don’t forget to mention your cause in detail! Your marketing
should persuade your target audience that not only is this charity dinner for a
good cause, it’s also going to be a lot of fun.
Social Media
The power of social media should never be underestimated. After all, the majority of people are browsing Facebook, Instagram and Twitter every day. This is where they are most likely to see and click on an advertisement for a charity dinner event. Consider creating adverts to bring in donations, always featuring a donate button on the landing page.
Video
Having a well-made promotional video can
really get potential donors interested in your cause. A mixture of the work
that your charity does and what they can do to help – by giving money or
attending the charity dinner – is the best approach. Having a video on YouTube
that not only links to other videos you’ve made in the past but also to your
website, blog, and social media channels adds an extra level to your advertisement.
People are attracted to the visual, and so an engaging video is sure to make
then pause when they are scrolling through social media.
Call Potential Sponsors
If you already have a strong list of potential
attendees, you should call them directly or even organise a visit to advertise
your charity dinner. Not only will they appreciate the personal touch, they are
also much more likely to agree – and to donate generously – if you appeal to them
directly. You should have a small team of people to do this, preferably those
who have already had dealings with some of your biggest sponsors.
Entertainment
A dinner is never going to be very exciting if there isn’t also some form of entertainment to look forward to. Whether this is a comedian, a singer, or even a magician, it needs to be something that your audience will appreciate and enjoy. Think carefully before deciding, as it could make the difference between large donations – or none at all.
A charity dinner is always for an amazing
cause and you’ll be surprised at just how generous people can be when they are
well-fed and entertained. Remember to keep the focus on the amazing work that
your charity does, while still keeping the event enjoyable. It’s a fine line to
tread but if you have advertised well, you’re sure to get donations rolling in.
Some venues in London are able to offer a discounted rate or a lower cost if you’re organising an event for charity. You can offer to include them as sponsors or “supported by” in your marketing materials. If you’re on a really tight budget, it might be a good idea to look into dry hire venues and then explore whether separate caterers and beverage suppliers are able to offer a discounted rate.
Costs to host a charity dinner will depend on a number of factors: how many guests, whether you will provide food, drink and entertainment, and where the venue is. If you’re working with a smaller or limited budget, you can save money by choosing a venue that isn’t right in the centre of London – just remember to look for something that has great transport links, so it’s really easy for your guests to get there. Some venues will offer packages that are specific to charity dinners, events and galas so it’s always worth asking what types of events they’ve held before and what they provided for them.
London is an amazing city for events and has the perfect venue for every occasion and budget, it’s just a matter of finding the one that’s right for you. Planning is the most important stage of hosting an event, so think about what kind of charity dinner you would like to have, and it’ll be easier to find the perfect venue. You’ll need to think about your guest list, any amenities and facilities you’ll need the venue to provide and also the atmosphere you’d like to create. Once you’ve got the details sorted, you can use Canvas’ search filter to find the venue of your dreams.
Depending on the venue, use of their staging and AV may be included in their events packages but it’s always worth double checking with the venue manager. For example, they may include use of the equipment but charge an additional fee to provide someone to run it for you. There are no stupid questions when it comes to planning an event, and it’s best for the venue and for the organiser of a charity dinner in London to make sure you’ve ironed out all the details.
A charity dinner is a type of fundraising gala, and it all depends on the size of your event. A charity dinner could be small and intimate, whereas a fundraising gala will likely have a lot of guests and be hosted in a large and luxurious London venue.
Charity events can be held at a variety of venues to match the nature and scale of the fundraiser. Popular charity fundraiser venues include iconic locations around London Bridge and Hyde Park, where you can find wide range of outdoor venues ideal for large-scale events, including presentations and drink receptions. For an indoor setting, venues such as Banking Hall and Andaz Liverpool Street London are excellent choices. These locations offer whole venue hire, providing the right venue for your charity fundraiser.
To arrange a charity event, you will need to start by selecting a suitable venue to match the event's theme and overall vibe. Consider top charity event venues known for hosting corporate events and fundraisers to host an unforgettable charity ball, a banquet, or a networking event. Once the venue is secured, plan the event details, including catering, entertainment, and guest lists, to ensure a memorable and successful charity event.