The HAC is an exceptional and thoroughly unexpected venue; a historic 18th century mansion set in a six-acre garden yet located just a stone's throw from Moorgate in the heart of the City of London. Inside Armoury House, several of the elegant rooms are available for hire, including the atmospheric oak-panelled Long Room, which is one of London's most stunning venues for a meeting, dinner, reception or party. The Prince Consort Rooms offer a contemporary space inside a historic and prestigious venue with a dedicated entrance designed for you and your guest's privacy. The neutral decor means this room can be transformed into any themed or styled event you envision.
Set against the backdrop of Somerset House’s iconic 18th Century façade and with breath-taking views across the Thames, the River Terrace is one of our most exclusive spaces and the perfect location for up to 500 people for a standing reception. Perfect for summer parties, you can invite your guests to a private barbecue expertly planned by one of our caterers or simply enjoy a drinks reception while the London landmarks light up your event. The River Terrace is a glamorous alfresco London setting to entertain guests in the warmer months and the stunning Seamen’s Hall is included in your hire as a wet weather contingency, with a capacity of up to 200, along with seasonal jumbrellas should the British weather prevail. The Seamen’s Hall, located on the ground floor of the South Wing, with marble floors, imposing Corinthian columns and huge windows, is perfect space for receptions, private dinners and other evening gatherings. Entered via central doors from our stunning Edmond J. Safra Fountain Court, the Hall leads directly out onto our exclusive River Terrace, a part of which is included in the hire of the Seamen’s Hall, offering panoramic views of the Thames and surrounding iconic landmarks. With original period features including black and white marble flooring, it offers and air of expansive elegance, lending itself beautifully as an evening venue.
An monolithic, industrial style space situated in the heart of Tottenham, the Archives offers a range of hire options in a unique setting. Perfect for filming, activations, dry / wet hire, community and corporate events, this historic building has something for all occasions. The Warehouse / Ground Floor @ The Archives The Warehouse offers 15,000 square feet of hire space with 4.5 metre ceiling heights, perfect for set builds and large-scale events and productions. A blank-canvas venue, with vehicle access and load in / out capacity, its heavy industrial aesthetic lends itself well to filming, activations and installations. The Falconry / Fifth Floor @ The Archives Situated on the fifth floor of The Archives, the Falconry offers panoramic views of the area in a one-of-a-kind industrial setting. With 4.5 metre ceiling heights, service lifts, red brick walls and huge amounts of natural light, the space can accommodate everything from pr
AMP Studios are situated on the Old Kent Road in 2 railway arches with a spacious courtyard and pavilion. They are an ideal location for many types of events, from private parties, wedding receptions, product launches, exhibitions, rehearsals, community groups, exercise classes and theatre. The covered courtyard area is perfect for alfresco dining and drinks receptions and is great even in wet weather! There is a large loading bay on site so vehicles can drive directly in to unload, and vehicles can even drive inside the arch if required. The courtyard space is ideal for accommodating street food vans or outside games, and there is also a back courtyard for caterers to set up if you prefer. We have lots of tables and chairs on site which are available to use for your events, and similarly these can be stored in the back courtyard if you need the space clear. A perfect versatile venue for a range of events!
Camden House is a newly developed world class events space, designed to host conferences, exhibitions, product launches, private functions, weddings and much more. The space pays homage to he creative and vibrant energy of Camden Market surroundings and is set up to fulfill all of your event needs. The venue is the jewel in the crown of Camden Market with the functionality to deliver a wide range of events which will add richer and more diverse content to the areas current offering. The venue has in-house catering, a central bar (which can be split into two separate bars), 5 private rooms and 3 zones which can be hired either separately or as a whole venue and they are all on the same floor.
If you’re looking for space in Shoreditch it doesn’t get much more centrally placed than this. Just North of Shoreditch High Street you’ll find our multi-purpose warehouse. There's 3,450 sq ft in total available: with four rooms to act as a perfect blank backdrop to your event
Hawker House is our huge indoor food and drink warehouse in Canada Water. It can fit up to 2,000 people indoors, with an additional 1,000 capacity space in the summer months when we open our huge outside area, aka the Land of Bamboo - our own tropical tiki paradise. Hawker House is the perfect versatile event space for conferences, exhibitions, awards ceremonies, product launches, parties and LOADS more. The venue is split across two rooms, meaning you can hire one side of Hawker House for smaller groups of 200 up to much larger whole-venue takeovers. Hawker House is the perfect alternative space for large scale conferences. With 1500 square metres of transformable space and a capacity of up to 550 theatre style with an additional further 4 breakout rooms, our brilliant Canada Water warehouse provides a unique urban backdrop, with an unbeatable operations team delivering slick service and catering for all your needs. We believe in work hard, play hard and can offer fantastic after parties to round off your conference, complete with DJs and delicious cocktails. Expect world beating street food and service in a memorable venue. The incredible warehouse space has nine brilliant bars, ten world beating street food traders and loads of extra room for you to play around with, including optional pool and beer pong tables. Hawker House is a short walk away from Canada Water Overground and Underground Station, and is only a short distance from London Bridge, Borough and Canary Wharf. **Venue does not allow consumer ticketed events**
Having previously housed The Wapping Project arts programing, the venue had a 4 million pound investment before being left dorment for several years. Boasting much of the original hydraulic equipment and machinery, the space is bathed in atmospheric pools of natural light, pressure pipes, rusty chains, huge hooks, valves and bare brick walls. The venue is a fantastic space for just about any style of events; Dinners, press days, workshops, car launches, private and corporate parties, the site is ideal for anyone looking for a venue with the added wow factor.
Situated in the heart of Mayfair, is a state-of- the-art venue showcasing emerging and established talent within the fast-growing contemporary art world. A gallery by day and private events space by night, the venue boasts the perfect setting to impress clients wishing to host events ranging anything from private dinners to evening networking / drinks receptions, immersive events, brand activations, press days and many more. The venue itself is 6,000 Sq./Ft split over two floors, both of which can operate independently. Exclusive hire of the venue allows for up to 420 guests, with a wide range of facilities on site, including a six-metre custom made LED screen, a sixteen thousand watts / 32 speaker audio system, accompanied by showcase track lighting and multiple rigging points throughout the entire venue. There are also two fully equipped onsite kitchens, both with rear loading bay access. With industrial features as well as a versatile layout, is a brilliant backdrop for events of all natures.
Our venues are located in the Grade II listed Millbank Tower offering something for every event. The Millbank Media Centre on the Ground Floor is a versatile space with its own digital cinema and outdoor terrace, whilst SKYLOFT is a popular warehouse style venue with exposed reclaimed brickwork and wooden floors. In contrast Altitude 360 offers a modern, bright and highly original space with our famous 360° views of the capital.
Shoreditch / Hoxton
MOTEL blends Mid Century design, Victorian Architecture and 21st Century technology to deliver the perfect East London venue for your event. A hidden gem in the heart of the evolving landscape of Shoreditch, our generous and open spaces have hosted a diverse range of clients and brands including ADIDAS, LVMH, NORTH FACE, KAPPA, BATHSTORE, NIKE, BURBERRY and many more. With over 4300 sq ft of ground floor space, let MOTEL bring your project home in style. KEY POINTS: 100MB WI-FI, LIVE STREAM POSSIBLE, DRIVE IN ACCESS, LIMITED PARKING AVAILABLE, BLANK CANVAS
Over 3500 SQFT of blank canvas space in the City of London. Situated in the heart of the City, a short walk from Bank, underneath Cannon Bridge Station, The Steel Yard has been extensively refurbished and offers a new experience to The Corporate market. The Steel Yard comprises of two beautifully restored Victorian railway arches featuring a reception bar, main hall and mezzanine. The venue offers excellent production potential with in-house lighting, sound and AV to make your live and virtual events memorable. Importantly, it also offers one of the fastest internet speeds out of all of London’s venues, presenting opportunities in this current climate to communicate to your clients, staff and key stake holders effectively. Managed by Oxygen, the venue offers an exciting blank space supported by an expert team of production specialists to help transform the space to your exact needs, whether it be hosting dinners, award ceremonies, drinks receptions, conferences, exhibitions or fashion shows and product launches, together with Oxygen and the Steel Yard you will have a truly successful event that achieves your goals. The venue is loved by the corporate market for its flexibility to promote and raise company brands. There is a wealth of options to make the venue your own through branding on the columns, within the arches and along the bars. The venue can also provide bespoke packaged live streaming services, allowing for your event to reach thousands across the globe.
The Lancaster Room and the River Rooms, located in the New Wing, are unlike any other venue at Somerset House. Stunning views over the Thames and original features including dramatic pillars and high ceilings are contrasted against an aesthetically raw finish, with exposed floor boards adding a contemporary edge. With its own private entrance, the Lancaster Room is particularly popular as a space for immersive and experiential events, product launches, fashion shows and photo shoots. The River Rooms are a versatile suite of rooms situated in the New Wing, with a creative and raw aesthetic. These interlinking, open plan rooms retain faint touches from their former tenants and these are highlighted by the custom-built lighting track in place. This look is complete with dramatic original fireplaces and exposed brick archways, making the River Rooms perfectly suited for fashion events, exhibitions and product launches.
Senate House in leafy Bloomsbury, Central London is one of the capital’s best known landmark event venues, combining style, grandeur and history with modern conferencing facilities. Built in 1936, Senate House is an iconic Art Deco statement on the London skyline. The rich history and architecture of this unique venue in London inspired George Orwell and has made it an ideal location for conferences, weddings, fashion shows and corporate events. Daytime availability.
North West London
We combine the best eat drink play experiences to cater for any type of private event. The team are on hand every step to plan an amazing event in our unique spaces. From drinks receptions, conferences, meetings to experiential brand activations and full venue takeovers for up to 2500. Along side our exclusive drinks you a can choose from any of our curated street food inspired vendors covering cuisines spanning the world to cater for you and your guests. Full venue takeovers also include exclusive use of a VR experience and Axe throwing, great for an experience within your event.
A car is a very bespoke type of product that attracts enthusiasts from all over the world. Due to the popularity and press coverage of any new vehicle, having a launch is essential. If the launch goes well, then you are much more likely to get more sales, so it’s important that it’s well planned and impressive. We’ve put together a few key ideas that it’s important not to forget if you are the one doing all of the organising!
When launching any type of product, the venue is always going to be important. With a car, it’s no different. The key thing that you are looking for when searching for perfect car launch venues for hire in London is how it makes your product look. While you will, of course, need a venue with drive-in access to make the whole organisation smoother, the focus should be on the product at all times. You want a venue that enhances how the car looks. It is easy to be swept up in something that is truly unique, but if the venue doesn’t fit with the style of the car and its features, then your venue will be in danger of outshining the product that you’re there to launch.
Have a Plan
Consider how you want the layout, and who the event is catering for. If it is for industry experts and press, what you do might be different than if it is solely to showcase your car to the general public. Do you want the car to be on a stage? Or in a showroom? Will there be a party held in the same building afterwards, or is this solely to get the right press photographs? Knowing what your objectives are from the beginning will not only help you to choose the perfect venue, it will keep you staying organised throughout the planning stages.
Have a Theme
All of the most memorable launches have a theme. Think about what the unique selling point of the car is and see if you can develop a theme from that, no matter how far you have to stretch. Even if it feels linked to the product, it will be good enough for your audience. It also means that organising the rest of the event, such as extra branding, should be a breeze. Make sure any entertainment that you hire isn’t out of place with this and coordinate all colours and music in relation to theme as well.
Have Goody Bags That Are Worth It
When it comes to a car launch, the audience is going to expect big things, so now is not the time to try and save on budget through your goody bags. Many people will arrive just for the swag they might get, so you need to make sure that it impresses. As always, stay on theme with the gifts, and incorporate branding when you can. For this type of launch, it’s all about quality, so now is the time to thing outside of the box. Items related to the automotive industry are expected, but make sure and have something else as well. The people attending might all like cars, but not all of them are guaranteed to be the main driver.
If your launch is designed for those with knowledge of the industry, and is more on the exclusive side, then food and drink will be expected. Make sure that you have organised plenty of canapes to go around and perhaps a buffet for the evening. No one wants to be left hungry, as this will just encourage all of your guests to leave the party early. There should also be a bar available as well as champagne circulating. This will help everyone to have a good time and just enjoy the evening. Your audience is much more likely to stay and talk if all of this has been provided for.
It’s a good idea to have some form of entertainment at your car launch, particularly if you are hosting a party afterwards. Keep to the theme you’ve chosen and hire someone who is going to keep your audience interested. A comedian is always a good idea, as it will help everyone to relax. When people are relaxed and laughing, they are much more likely to recall your launch in a positive light and might even place an order there and then!
Your marketing campaign needs to be planned strategically well before the actual event takes place. It should be a slow build up across all channels, so that everyone is aware of the launch, how big it is, and gets excited about it. A good campaign will mean that you get a large about of press gathered and willing to write about your new car. Ensure that you have press kits made up for them with all of the relevant information that they might need in it, and email it out afterwards, along with some choice photos.
Marketing needs to continue after the launch, with careful attention paid to the number of pre-orders made. Staff should be available to answer any questions that the press or potential customers may have about the car. Social media coverage needs to be high, particularly on the day after the launch takes place in order to keep all of the excitement going as long as possible!
There’s no denying that a car launch is a big event, which means that there is some big planning involved. Once you have the perfect venue hired out however, the rest should be a breeze. On the day, it’s important that you try to enjoy yourself as much as possible, as your audience will react to the mood that you’re in. Time to relax!
The best place to start with a car launch is to have a think about why you’re organising the event, and how best you can achieve your outcomes. Most press members will expect a car launch event to be a lavish occasion, so it’s a good idea to have an open bar and plenty of canapes to go round. If it’s a smaller budget, consider limiting the guest list so you can still put on a good spread.
Car launches are a great way to introduce new automotive products to the market, and London is the perfect host city. Most of the large news and media publications in the UK are based in the city, so you’ll have a good chance of important players coming to your event and sharing the news with their readers and followers. When you launch any new product you want to make a splash with your potential buyers, so encourage your guests to take lots of photos and share them via social media.
When looking for your car launch venue, make sure you search for a space that has drive-in access at ground level so you can get your car into the event! Other important amenities to look out for are fast and open Wi-Fi and good transport links, both of which will encourage guests to come and make sure they can share their evening on social media while they’re at the event.