Sometimes, it’s easy
for us to forget that every product we have in our household or handbag was
just an idea once, and those ideas are still happening. Months or years of hard
work goes into every light bulb moment, from research to development to
testing, and it all culminates in a glorious celebration - the product launch.
You want to show your
new product to the world and gain recognition for all that hard work, and we
don’t blame you. In fact, we want to help you find the perfect venue for your
product launch event, to give it the best start in life, and to give you and
your team the pat on the back you deserve.
The birth of your
product is a momentous occasion, and we want it to go off without a hitch.
That’s why we have countless venues perfect for your London product launch event, so
celebrate in style and check out our product launch venues.
Different product
launch venues and types
No matter what your
product, we’ve got the perfect collection of venues for product launches to
choose from. But, if you’re struggling to think up the perfect venue for
product launches in central London for your product, then we’re here to lend a
helping hand.
Book launch
Book launch venues in
London are commonplace, and there are a wide variety of different approaches to
take. Check out something a little different, such as a cafe or a library to
make your book launch a unique experience.
Technology
Technology product
launches are wonderful affairs. Giving a feel of innovation and just…’bigness’.
It sounds like a lot of work, right? Don’t despair, we have a compilation of
the best product launch venues London-wide for your technology product. Go for
something big with a stage for a showstopping presentation, and plenty of room
for a sit-down dinner.
Independent
products
When we think of
product launches, we usually think of big corporations throwing bundles of
money around, but that’s not always the case. Smaller, independent businesses
with a new product can host more intimate product launches. These launches have
a personalised feeling to them rather than just nameless dancing around for
profit, and can be hosted in several smaller, more ‘comfy’ spaces.
How to plan your
product launch party at your venue
Planning a launch
party isn’t all that different from planning any other party. The hard part of
transforming your product into reality is already done, so all that’s left is
to ensure people know about your new innovation. Follow our 10 easy steps to
ensure your launch goes off without a hitch.
Step 1: Set a date
Well, you can’t plan
an event if you don’t know when it’s happening! Break out that diary and find
the perfect date for your product launch. Make sure you avoid any other key
dates for your industry, including any other known product launches, conferences
or anything else that might impact on the turnout.
Step 2. Determine a
budget
We know that a product
launch is an investment in exposure, but we also know that money doesn’t grow
on trees. So, find out how much is in the kitty for your product launch and
break it down into how much you think you’ll need to spend on each component.
Step 3: Find the
perfect venue
Now, this is where we
come in! You’ll need at least a vague idea about what you’ll want the launch
party to be at this stage. You can use your requirements, such as space and
facilities to serve food, drinks, be accessible for wheelchairs, etc to filter
out the venues that aren’t suitable and find the perfect product launch venue in the perfect space for you.
Step 4: Arrange
drinks and food
No launch party is
complete without that all-important sustenance. We all know people are happier
when they’re fed, and possibly after a few glasses of Prosecco (unless that’s
just us). Decide whether you’ll be having a sit-down dinner, a buffet or just
some hors d’oeuvres and get the catering arranged. You’ll also need to decide
if you’ll be having an open bar or circulating drinks around the venue.
Step 5: Staffing
Your tasty treats and
social lubricant are as good as useless if there’s no one to give them to your
guests, right? So, you’ll need some happy helpers. Your venue of choice may
very well help you with this, and your caterers might also be able to offer
staffing, but not all will so make sure you ask.
Step 6: Put
together a guest list
Your guest list is
important, but you already knew that. You’ll need a good mix of industry
experts, high-level staff members from your own company and even some press to
cover the event. Once you’ve decided on a guest list, get those invites sent
out ASAP and wait for the RSVPs to come rolling in.
Step 7: Social
media
We’re fully aware that
social media has basically taken over the world at this point, and it’s a great
tool to market your event while it’s happening (and after, of course). Have
your social media team on board for the evening, taking photos and posting
tweets so the world can know about your success!
Step 8: Speeches
and presentations
We all love a bit of
show-and-tell, even if it does take us back to our school days, and most
product launches involve some aspect of this. How else will people learn about
the product? Your guests should be socially lubricated with a glass or two of
the good stuff, and preferable have a full belly, so they can be fully immersed
in your presentation.
Step 9: Enjoy the
event
Networking,
presentations and the all-important catering are incredibly important aspects
of a product launch, but don’t forget to enjoy yourself!
Step 10: The PR
aftermath
The product launch
party is only the beginning of a new chapter in the life of your product, and
after the event you’ll want to circulate press releases and other marketing
materials to get the word out to the masses.
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