?Club nights are some of the biggest nights out that there are, with large venues packed to capacity and everyone enjoying themselves. If you’ve decided that you want to be a part of that action, then there’s no time like the present. After all, there’s always room for another club night in London that will showcase the best music and the best party there is, all you have to do is be the one to organise it.
Understand Your Audience
A major part of running a club night is
being an events promoter. In order to do this well, you need to know who your
event is catered towards. What is the age demographic? Where do they live? What
type of music do they listen to? How much disposable income do they have? Being able to answer all of these questions
and more will start you on your journey to hosting your own club night. You’re
no longer thinking just about what you would like to see, you’re thinking about
what your audience wants. If you figure out how to make them happy, then your
event is going to be a success.
Venue Hunting
Now that you know your target market, it’s
time to find the right type of venue. There is an array of nightclub venues for
hire in London, so concentrate on the ones that look as if they would cater to
the demographic that you will be marketing to. If your night is going to be
themed, then look for something that fits in with that. Many venues will
already have a reputation for playing a certain type of music, so now is the
time to use that reputation to its full advantage.
The Entertainment Factor
Now that you have the venue sorted, you’re
going to need a DJ. Perhaps you’ve had one in mind from the very start and you’ve
come up with this plan together, or perhaps not. Either way it’s time to set
the details in stone and discuss with them what you want played, the atmosphere
that you want to create, as well as any logistical issues that there might be.
Of course, the entertainment doesn’t have to stop with the DJ. Many club events
have other performers as well. From dancers to fire-breathers, having entertainment
that your audience can watch will certainly heighten the experience for
everyone involved.
Staffing
While your venue might provide you with bar
staff and even security on the night, you’ll need to make sure that you provide
any and all other staff needed. Having a good team around you that you trust is
essential. Not only will you need some people on the doors, you’ll also need a
team of promoters getting out there and advertising your event with flyers as
well as on social media. A photographer should also be hired to capture the
event in detail. When these pictures hit social media in the days following,
everyone will tag themselves and their friends and this will only help to
promote any more events that you host.
Promote Your Club Night
As we’ve already mentioned, a major part of
organising a club night is becoming an events promoter. You will always need
more promotion than you think you will. Social media is great, but you really need
a dedicated and loyal team pushing the message out there, and some paid promoting
won’t do any harm either. As well as this, you’ll need flyers out everywhere.
There more people who hear about your event, the more likely it is that you’ll
manage to fill the space. Place flyers in other pubs and clubs in the area to
get maximum visibility. Now is also the time to make sure that your website is
up and running. Can people pay for tickets online? If so, this is a great way
for people to be able to queue jump by purchasing in advance so make sure that
it is working smoothly.
Know Your Brand
While you are organising and promoting, it’s
important that you have decided on what your brand will look like. The
decisions that you make now will impact on any other events that you throw in
the future. Invest in getting a professional logo designed as well as posters
and advertisements. Linked to knowing your audience, your brand will declare to
the world who you are and what you do, so it needs to be true to what it is you
want to create with your club night. This is something that can wait until you
become more established, just don’t release branding that you’re not 100% sure
about.
Evaluate
While your club night might be successful,
you will still need to evaluate carefully afterwards. What worked well? What did
everyone really seem to enjoy? Take a look at this and ask yourself how you can
achieve more of the same and what can be added next time to make sure the
experience is even better. You’ll also need to take a look at what didn’t go so
well. Was there poor queue management getting into the venue? Did the night
take too long to get started? By closely analysing all aspects of the event,
you can come back even better and stronger the next time around. Take a note of
all of the social media reviews that you receive. While you won’t please
everyone, fix what can be fixed.
If you’re looking to start the next big
club night event, then look no further. Hiring a nightclub couldn’t be easier
and there are so many venues that will be only too happy to work with a promoter
and bring the city the club night that it never new it needed. Careful planning
and market research are needed, but once you know exactly what you want, it’s
only a case of going out there and getting it.
London is home to some of the most impressive nightclubs in the country. Known for its buzzing nightlife scene, eclectic bars and clubs and unique venues that host a catalogue of different events, booking an exclusive night club venue in London is a no brainer. Known as being at the very heart of the UK’s forever evolving music scene, you will find a fantastic range of cutting edge club-venues that will add an electric dimension to any event.
Nightclubs not only celebrate the power music has in bringing like-minded people together, but they also provide the perfect backdrop to any music event. Providing the perfect setting, technology, lighting and space to host a catalogue of different events, there’s just something incredibly special about London’s iconic nightclub scene. Here are just some of the events that you can host in a nightclub venue: • Rave • Hen and stay party • Wrap parties • Birthdays • Christmas parties • New Year parties • Engagement parties • Wedding parties • Product launches • VIP parties • Basement parties • Under 18s events. Whatever you’re planning, London's many clubbing venues are at your disposal.
The answer to this question is a resounding yes! After all, it's no secret that London plays host to some of the coolest nightclubs on the planet, attracting DJs, artists and musical production teams that are at the top of their game, from all corners of the world. Home to some of the most iconic nightclubs in the UK and around the world, London’s forever thriving nightclub scene will ensure that you can enjoy nights to remember that will stay with you for a lifetime. Fabric, Printworks, Egg, Studio 388 and Tobacco Dock are just some of London’s best loved nightclubs.
If you’re planning on hosting a club event, it’s important that you plan it properly and remember, you should always visit the venue you are planning on choosing in person so that you can be sure that it meets your exact requirements. Here’s our top tips on how to plan and host a club event in London • Promote is key – make sure that you use all your available marketing channels including social media! • Find the perfect venue • Focus on generating revenue before the event – ie; ticket sales, drinks tokens, merchandise • Always price the event carefully and never blow your budget! • Think about the needs of your guests • Always put the health and safety needs of your attendees first • Check the capacity of the venue you are choosing – does it work?
Closing times vary from venue to venue however, as a general rule of thumb, the vast majority of London nightclubs close between 3am and 4am! Some however, are open until 8am, depending on the event and what is happening.