The Great Briton is a refined celebration of exceptional sportspeople, dedicated to the commitment, courage, belief and sacrifice behind every hard-earned success. A space that wears Olympic medals and football accolades proudly. The Great Briton references the British champions of London 2012 as well as those remarkable West Ham United FC players and managers who earned a major winners medal. The Great Briton is a rousing compliment to the true spirit of sportsmanship, shared by an extraordinary few.